In fact, as a brand, it will regularly launch its own limited edition or commemorative products. For one thing, it is order to have a higher visibility for the brand occupying the market. On the other hand, it also reviews and recognizes the development concept of brand.
In 10th anniversary celebration of Crazy Hours series (Born in 2003, its birth also means that the brand declares war on traditional methods challenging the perception of tradition with superb technology and playful attitude towards life), Frank Muller also launched a limited edition watch–only 74 pieces, which is the love of collectors.
The Frank Muller Crazy Hours does not take the usual path making many people fascinated. This watch is a “crazy hour” with markets arranged insanity and hands jumping forward. Franck Muller also has a “complete madness” that includes date disorderly.
In fact, the “disorder” is inaccurate because it contains certain rules: the designer simply expands the original “one grid” (an hour’s scale) by five times through a set of shifting gears. It means that the hand moves five grids per hour, and so on. As the time moves from 1 o’clock to 12 o’clock, the hour hand had rotated nearly 5 turns around the dial. Except the crazy hours, the grain of the dial seems unique and it is easily to enhance the level of the watch.
This watch has black leather strap, which is more comfortable and fashion. At the same it is easy to maintain.
The good occasion of the Crazy Hours series 10th Anniversary Event
In addition to the visit of Mr. Franck Muller to the party, there are also many celebrities attending the event.
The dinner was kicked off by the song of the singer Genevieve Marentette, who was born in the music family and led the guests into the madness of Famulan. Twelve models showcased a variety of branded classics, and the commemorative limited edition watch launched by Crazy Hours on the 10th anniversary is the most popular.
New York Broadway-style dance performance: 12 professional dancers from all over the world, such as the jumping time pointer on the Crazy Hours watch. They gracefully walk around 12 numbers, just like flying on the dial. All show the superb watchmaking craftsmanship and unique creativity of Franck Muller.
Sum up:
The crazy timing method seems to enjoy the life while letting people forget the existence of time, but it hides the rare traditional watchmaking craftsmanship of the brand. And it is a subversion of traditional design.
With sparkling diamonds on the 10th hour mark and 10 logo on the center of the dial, the watch is presented in Cintrée Curvex 18K gold, which is especially valuable for the 10th Anniversary Edition.
